Perfectly Imperfect Candles
- Jessi O'Donnell

- Nov 27
- 2 min read
What Are Shine Candle Co.’s “Perfectly Imperfect” Candles?
At Shine Candle Co., we believe in quality, intention, and reducing unnecessary waste—without ever compromising on the luxury experience our community loves.
Every so often, during production or packaging, a candle lid or box will come out with a small cosmetic flaw: a scratch, a dent, or something cosmetic that doesn't align with our usual precision. These imperfections don’t affect the performance, fragrance, or burn quality of the candle at all.
That’s where our “Perfectly Imperfect” Collection comes in.
Why We Offer Them
As a hand-crafted, small-batch luxury brand, we take pride in creating candles that are clean-burning, elegant, and intentional from start to finish.
But we also believe in:
✨ Reducing Waste
Instead of discarding candles that are fully functional but simply not “Instagram perfect,” we offer them at a discounted rate. It’s our way of honoring the effort, materials, and heart that go into each product—while being mindful stewards of what we create.
✨ Making Luxury More Accessible
These candles are perfect for anyone who isn’t gifting and simply wants to enjoy their favorite Shine fragrance in their own home. You get the exact same candle—the same clean coconut-wax blend, the same high-quality fragrance, the same even, beautiful burn—for an extra 5% off.
✨ Staying True to Our Values
“Perfectly imperfect” is more than a discount.It’s a reflection of something deeper:
Not everything has to be flawless to shine. And sometimes, the things with tiny imperfections still carry the most beauty.
What Counts as “Perfectly Imperfect”?
Your candle may be categorized as “perfectly imperfect” if:
The box is dented or scratched
The lid is dented or scratched
The vessel has a tiny mark or imperfection
The packaging shows minor wear from storage
The candle was poured as a sample/test scent
None of these flaws impact the burn or the luxurious Shine experience. These candles are 100% functional, fragrant, and high-quality—just a little more loved in appearance.
Who Are These Candles Perfect For?
Women who:
Want to try a new scent
Love a great discount
Don’t need perfect packaging
Use their candles at home rather than gifting
Believe in sustainability and reducing waste
If that’s you… this collection is made with you in mind.
Black Friday: Extra 5% Off
For Black Friday, we’re offering an additional 5% off our “Perfectly Imperfect” candles—while supplies last. These go fast every time we offer them, because the savings are incredible and the quality stays the same.
A Final Note From Our Founder, Jessi
As a brand built through intention and heart, we care about how our products make you feel. If we can give you the same luxury candle experience while reducing waste and offering a little extra savings… we’re honored to do that.
Thank you for loving Shine—in all its beauty, all its purpose, and yes… all its perfectly-imperfect moments.



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